Attitude Of Chinese Teenagers Toward Fashion Brands

Jie, Sun (2009) Attitude Of Chinese Teenagers Toward Fashion Brands. Masters thesis, Multimedia University.

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Abstract

The purpose of this study i sto explore the relationship between factors and the perception of teenagers towards fashion brands in China. It was proposed thet the four factors are advertising, product , culture and peacocky of China's singleton.

Item Type: Thesis (Masters)
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 23 Sep 2010 06:38
Last Modified: 23 Sep 2010 06:38
URI: http://shdl.mmu.edu.my/id/eprint/1573

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