Case Analysis On Air Asia Bhd

Ahmad Kamal, Kamarul Azainiazli (2009) Case Analysis On Air Asia Bhd. Masters thesis, Multimedia University.

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Abstract

This paper documents the growth of Air Asia Berhad (AAB) and the low cost carriers (LCCs) around the world and specifically in Asia Market. In introduction segment thi study will provide the background of AAB and the story behind the success of the company, it will make the reader much more clear about this company before it goes any further.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Oct 2010 05:31
Last Modified: 05 Oct 2010 05:31
URI: http://shdl.mmu.edu.my/id/eprint/1506

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