Brand Awareness Of Private Tertiary Education Institutions

Cheong, Eva Wai Ling (2008) Brand Awareness Of Private Tertiary Education Institutions. Masters thesis, Multimedia University.

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Abstract

This study explored the importance of service quality in affecting brand awareness, the relationship between recognition and students' brand awareness in the Private Tertiary institutions and to investigate the effects of communication on brand awareness in the Private tertiary.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 05 Oct 2010 06:30
Last Modified: 05 Oct 2010 06:30
URI: http://shdl.mmu.edu.my/id/eprint/1475

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