A Study Of Service Quality For Passengers Of The Airline Industry

Kouhpaie, Mahnoush (2008) A Study Of Service Quality For Passengers Of The Airline Industry. Masters thesis, Multimedia University.

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Abstract

The primary objective of this study is to develop a reachable, affordable and reliable service strategy (SERQUAL) to upgrade the existing SERQUAL for enhancement of loyalty among the passengers.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Sep 2010 01:03
Last Modified: 02 Sep 2010 01:03
URI: http://shdl.mmu.edu.my/id/eprint/1408

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