Citation
Kouhpaie, Mahnoush (2008) A Study Of Service Quality For Passengers Of The Airline Industry. Masters thesis, Multimedia University. Full text not available from this repository.
Official URL: http://vlib.mmu.edu.my/diglib/login/dlusr/login.ph...
Abstract
The primary objective of this study is to develop a reachable, affordable and reliable service strategy (SERQUAL) to upgrade the existing SERQUAL for enhancement of loyalty among the passengers.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Faculty of Management (FOM) |
| Depositing User: | Ms Suzilawati Abu Samah |
| Date Deposited: | 02 Sep 2010 01:03 |
| Last Modified: | 02 Sep 2010 01:03 |
| URII: | http://shdl.mmu.edu.my/id/eprint/1408 |
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