Developing Strategies For Competitive Advantage : A Study On Ann Joo Resources Berhad

Hooi, Chet Kai (2010) Developing Strategies For Competitive Advantage : A Study On Ann Joo Resources Berhad. Masters thesis, Multimedia University.

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Abstract

This paper seeks to develop strategies for Ann Joo Resources Berhad (AJR) in creating competitive advantages especially during this crucial time. This is achieved through a case study of AJR who is in Malaysian upstream steel businesses.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Faculty of Management (FOM) > MBA Programme
Depositing User: Users 27 not found.
Date Deposited: 26 Aug 2010 08:32
Last Modified: 26 Aug 2010 08:32
URI: http://shdl.mmu.edu.my/id/eprint/1380

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