An Evaluation Of The Factors Affecting Consumer's Perception And Behaviour Of Online Grocery Shopping In The UK

Hung, Mun Siew (2007) An Evaluation Of The Factors Affecting Consumer's Perception And Behaviour Of Online Grocery Shopping In The UK. Masters thesis, Multimedia University.

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Abstract

The main objective of this thesis is to explore the online shopping environment as applied to the top three grocery retailers in the United Kingdom(UK) that is Tesco plc, Asda/Wal-Mart and J. Sainsbury plc.

Item Type: Thesis (Masters)
Subjects: T Technology > TX Home economics
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 02 Sep 2010 06:24
Last Modified: 02 Sep 2010 06:24
URI: http://shdl.mmu.edu.my/id/eprint/1353

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