Fast Food - Customer Perceptions And Responses Toward Value Of Marketing Mix In Fast Food Outlets

Hassan, Hasliza (2007) Fast Food - Customer Perceptions And Responses Toward Value Of Marketing Mix In Fast Food Outlets. Masters thesis, Multimedia University.

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Abstract

This research studyfocuses on customer perceptions and response toward value of marketing mix in fast food outlets as a general. The research is developed based on systematic methodology in order to obtain excellent output from the analysis.

Item Type: Thesis (Masters)
Subjects: T Technology > TX Home economics
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Aug 2010 08:28
Last Modified: 19 Aug 2010 08:28
URI: http://shdl.mmu.edu.my/id/eprint/1201

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