Citation

Ed-Dafali, Slimane and Al-Azad, Md. Samim and Mohiuddin, Muhammad and Reza, Mohammad Nurul Hassan (2023) Strategic orientations, organizational ambidexterity, and sustainable competitive advantage: Mediating role of industry 4.0 readiness in emerging markets. Journal of Cleaner Production, 401. p. 136765. ISSN 0959-6526

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Abstract

We explore the relationship between strategic orientations (market orientation and entrepreneurial orientation), organizational ambidexterity, and sustained competitive advantage under the mediation of Industry 4.0 readiness. Based on data from a sample of 144 SMEs belonging to different economic sectors, we employed partial least squares–structural equation modeling to test our hypotheses. Empirical research suggests that market orientation and entrepreneurial orientation have a favorable relationship with Industry 4.0 readiness and sustainable competitive advantage. Moreover, our findings reveal that entrepreneurial orientation has a greater effect on SCA than market orientation in emerging markets. Furthermore, Industry 4.0 readiness acts as a full intermediary between strategic orientations and sustainable competitive advantage. This study contributes to the existing literature by exploring the relationship between strategic orientation and sustainable competitive advantage through Industry 4.0 as the mediator. SMEs’ managers can use these findings to rethink their technology adoption strategies and exploitative and explorative approaches.

Item Type:	Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD4801-8943 Labor. Work. Working class > HD5701-6000.9 Labor market. Labor supply. Labor demand Including unemployment, manpower policy, occupational training, employment agencies
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Nurul Iqtiani Ahmad
Date Deposited:	11 Apr 2023 02:24
Last Modified:	11 Apr 2023 02:24
URII:	http://shdl.mmu.edu.my/id/eprint/11333

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