Framework and Techniques for Dynamic Digital Advertisement Insertion

Citation

Chong, Onn Keat and See, John Su Yang and Goh, Hui Ngo (2022) Framework and Techniques for Dynamic Digital Advertisement Insertion. In: Postgraduate Colloquium December 2022, 1-15 December 2022, Multimedia University, Malaysia. (Unpublished)

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Abstract

Online video platforms such as YouTube, Netflix, Disney+, iQiyi, HBO Go, Amazon Prime Video, and many others are rapidly becoming alternative to linear TV broadcast channels • It has become a trend for online video platforms to adopt ad- supported model. The viewer can enjoy the service for free while the revenue for the platform would be supported by the advertisers • As online videos are becoming a dominant part of the Internet, advertising revenue has become the main source of income of online video platform provider.

Item Type: Conference or Workshop Item (Poster)
Uncontrolled Keywords: Semantic features
Subjects: Q Science > QA Mathematics > QA71-90 Instruments and machines
Divisions: Faculty of Computing and Informatics (FCI)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 19 Dec 2022 06:09
Last Modified: 19 Dec 2022 06:09
URII: http://shdl.mmu.edu.my/id/eprint/10920

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