Profiling User Engagement on Visual Information Design through Social Innovation Approach


Zhang, ShengXuan and Siran, Zainudin and Md, Hafizuddin Yusof (2022) Profiling User Engagement on Visual Information Design through Social Innovation Approach. In: Creative Multimedia Postgraduate Research Colloquium, 14 July 2022, Multimedia University, Malaysia.

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The different point of messages received from the public audience on certain visual information design (VID) is wasted. Despite losses in the development cost, time spent for research, expert knowledge and the positive social elements agenda to be delivered. An ineffective research method approach effect a low engagement between audiences with the artifact (the VID), which contributed to this failure. In current practice, an in-depth discussion among the development team relies much on the survey information collected from interviews with the target audience. Active participation of the target user (audience) is not provided in the development agenda for concluding the final decision. For this reason, this research approached the case study method, specifically the participatory design process for study and the analysing stages. The method applies an open and collaborative process, to increase the collective wisdom and jointly find solutions to the problems. The main subject of social innovation is the collaboration of different categories of group organization. However, some queries need to be clarified specifically: 1) the changes in the participatory design method and developed under different categories of social conditions. 2) The basic elements that occur through the social innovation approach to different types, fields and backgrounds of society Through an in-depth analysis of social innovation, this paper is expected to identify the character of user engagement in visual information design through the social innovation approach for sustainable development. Specific elements of social innovation will be identified; place-making, context creation and relationship construction, which correspond to the location, types of events and relationships in the group type, thus establishing a mapping relationship between social innovation and the main subject of social innovation. The purpose of this paper is to analyze the basic elements of the occurrence of social innovation under the premise of participatory design, build a universal model of participatory social innovation, and explore the potential of participatory design methods in social innovation design.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: User engagement, Social innovation, Visual information design, Sustainable development
Subjects: N Fine Arts > N Visual arts
Divisions: Faculty of Creative Multimedia (FCM)
Depositing User: Ms Rosnani Abd Wahab
Date Deposited: 24 Nov 2022 08:27
Last Modified: 24 Nov 2022 08:27


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