Citation

., Wuxinglin and Khong, Chee Weng and Md, Hafizuddin Yusof (2022) Research on the Organic Integration of Digital Media Technology with Older Communities. In: Creative Multimedia Postgraduate Research Colloquium, 14 July 2022, Multimedia University, Malaysia.

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Abstract

This thesis belongs to the research category of design art, which is a comprehensive cross-study combining design art with positive psychology, aesthetics, communication and other disciplines. Digital media art immersive scene design is a kind of theoretical basis based on positive psychology flow theory, with digital media as the main technology and tool, to build a certain scene, by stimulating the experiencer's feeling and perception, so that it can achieve immersion, a type of art design that forgets the state of other things. It is the core component of immersive design, digital media art is the research scope, immersion (design) is the design method, and scene design is the specific design method. Among them, the word "scene" originated from the "scene�based" human-computer interaction method proposed by John Carroll, an interaction designer and a professor at the University of Pennsylvania. The situation in which the user is most likely to be using. The full text is divided into five chapters. The first chapter mainly explains the relevant definitions of digital media art immersive scene design, as well as its history, types, characteristics and other contents. In addition, aiming at the existing cognitive misunderstandings, the aesthetic origin of immersive design is traced, and it is pointed out that digital media art immersion Scene design is not a tree without roots or water without a source. The second chapter deconstructs the "scene" of the immersive scene design of digital media art from the four factors of theme, time and space, technology and subject. The third chapter observes the cyberpunk artistic conception and the immersive scene design of digital media art, and interprets it from the three levels of the artistic conception of "scenario blending", "virtual and real coexistence", and "intelligence and conception", aiming to find out how cyberpunk works Application possibilities in immersive scene design for digital media art. The fourth chapter analyzes the current and future application of digital media art immersive scene design in cultural tourism development, art therapy, ecological design and other scenarios; from the perspectives of designers, experiencers, and industry players. How to promote digital media Artistic immersive scene design gives suggestions for in-depth development. Chapter 5 considers the application of digital media art immersive scene design in the transformation of old communities through the application of various industrial fields and typical social media in the information age, and analyzes whether this technology can be used to transform and activate such Community, make the community shine, stimulate consumption, and promote the city to generate new business growth points. This thesis has a strong epochal character, which is the result of the experience economy calling for a new design method. In recent years, relevant state departments have successively issued the "Guiding Opinions of the Ministry of Culture on Promoting the Innovative Development of the Digital Cultural Industry", "Opinions on Further Stimulating the Consumption Potential of the Ministry of Culture and Tourism", "Guiding Opinions on Promoting the Deep Integration of Culture and Technology", "Culture and Tourism". The Ministry of Finance's Opinions on Promoting the High-Quality Development of the Digital Cultural Industry" and other policies will be supported to promote the steady promotion and encourage the vigorous development of high-tech cultural industries including digital media immersive scene design. However, under the vigorous appearance of "immersion of all things" in related industries, there are some issues that need to be paid attention to and researched, mainly because the industry needs to mature and cognition needs to be deepened.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Digital media art, Immersive experience,Experience design, Flow theory, Renovation of old Communities
Subjects:	T Technology > T Technology (General)
Divisions:	Faculty of Creative Multimedia (FCM)
Depositing User:	Ms Rosnani Abd Wahab
Date Deposited:	24 Nov 2022 08:12
Last Modified:	24 Nov 2022 08:12
URII:	http://shdl.mmu.edu.my/id/eprint/10790

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