Leveraging on Social Entrepreneurship Process to Safeguard the Cultural Heritage


Law, Joey and Ong, Jeen Wei and Ab. Aziz, Kamarulzaman (2022) Leveraging on Social Entrepreneurship Process to Safeguard the Cultural Heritage. Journal of Logistics, Informatics and Service Science, 9 (3). pp. 16-30. ISSN 2409-2665

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George Town was inscribed with the UNESCO World Heritage Site title on July 7, 2008. This listing has elevated Penang to the international status of multiculturalism. As time goes by, changes in social fabric are inevitable but it is believed that the listing has escalated the gentrification process and poses several threats to both the tangible and intangible cultural heritage. The objective of this study is to examine the activities of social entrepreneurship through formal and informal organizations with Social Entrepreneurship Orientation (SEO) in George Town UNESCO World Heritage Site (WHS) alongside with the involvement of external stakeholders. This paper went on to discuss the process and concept of social entrepreneurship through the lenses of Theory of Change (ToC) and the Power-Interest level of the external stakeholders. This conceptual paper aims to better define and examine the role and process of social entrepreneurship with the integration of ToC and Stakeholder Theory (ST). Apart from that, the result of this future research may provide a framework that can be adopt by organizations to solve contemporary social and environmental issues and provide relevant indicators for policy-makers to enhance policies to encourage social entrepreneurship activities. Lastly, this research hopes to raise awareness among stakeholders, especially the younger generation on the importance of safeguarding the cultural heritage and to ensure the uniquity of our cultural heritage are preserve and successfully transmit to the future generations.

Item Type: Article
Uncontrolled Keywords: social entrepreneurship, social entrepreneurship orientation, cultural heritage, theory of change, stakeholder theory, UNESCO world heritage site
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD60-60.5 Social responsibility of business
Divisions: Faculty of Business (FOB)
Faculty of Management (FOM)
Depositing User: Ms Nurul Iqtiani Ahmad
Date Deposited: 01 Nov 2022 04:11
Last Modified: 01 Nov 2022 04:11
URII: http://shdl.mmu.edu.my/id/eprint/10611


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