Citation

Albelbeisi, Mohammed S. M. and Norhashim, Mariati and Ojo, Adedapo Oluwaseyi (2022) Competition In Ride-Hailing Industry. In: Postgraduate Social Science Colloquium 2022, 1-2 June 2022, Online.

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Abstract

In Malaysia's e-hailing market, horizontal mergers are still impacting competition. Grab has been engaging in several anti-competitive practises in order to maintain its dominant position and raise barriers for smaller businesses and potential entrants. Several governments have fined Grab and Uber for anticompetitive behaviour, but this hasn't helped to level up the playing field for the smaller companies and start-ups nor enhancing the competition. Due of a lack of resources and inability to execute their strategic positioning, value proposition and brand image, the smaller providers continue to struggle to get sustainable presence in the market, which emphasizes the need for a better understanding of the e-hailing industry's competitive strategies and competitive structure in order to improve their development, growth, and success. The object of this study was to investigate and characterise the dynamics of longterm competitive advantage in the e-hailing market. This will be obtained by conducting an exploratory case study on the Malaysian e-hailing sector. The purpose of this study is to examine and comprehend the competitive methods used by Grab, the industry's major player, as well as other smaller companies, using secondary and primary data and interviews. The findings of this study will help to shape competition legislation, provide insight into effective competition strategies, and add to the body of knowledge on competitive strategies. Promoting improved performance and viability among smaller players will benefit the industry as well as the entire community. Because legislation varies per country, a case study approach is required to address the situation in Malaysia. Many studies have been undertaken on the leading companies in the e-hailing market; however, because there is a lack of knowledge about the smaller players and their competitive performance in the e-hailing industry, this study will concentrate on them.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Competitive Advantage, Branding, Strategic Positioning, E-hailing, Grab, Malaysia
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business > HF5410-5417.5 Marketing. Distribution of products
Divisions:	Faculty of Management (FOM)
Depositing User:	Ms Suzilawati Abu Samah
Date Deposited:	15 Aug 2022 03:10
Last Modified:	15 Aug 2022 03:10
URII:	http://shdl.mmu.edu.my/id/eprint/10390

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