Intention To Adopt Internet of Things System in Farming Among Micro Small and Medium Enterprises (MSMEs)


Jamalut, Yusliza and Abd Rahim, Mohd Fairuz and Ong, Jeen Wei (2022) Intention To Adopt Internet of Things System in Farming Among Micro Small and Medium Enterprises (MSMEs). In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

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Background - The agrofood sector is important in many countries worldwide for food security, food safety and nutrition but facing challenges and issues of productivity, lack of involvement from youth, climate change, and scarcity of resources. Many countries have promoted Internet of Things (IoT) systems as part of the policy intervention to curb these challenges and Malaysia is not excluded. Purpose - The IoT adoption in farming is being focused by the government in order to increase productivity in the industry. Currently, the IoT implementation in agrofood sector in Malaysia is still in the early stages of development. IoT adoption by farmers especially from micro, small and medium enterprises (MSMEs) is still far from expected. Many agrofood’s MSMEs may not be aware of the benefits of IoT for real time information and reduce uncertainties in farming. Design/methodology/approach - Hence, based on Technological-Organizational-Environmental (TOE) framework, this study will propose a conceptual framework that links the factors that influencing intention adoption of IoT in farming among MSMEs and mediating effect of attitude of the leader’s to IoT adoption intention. Findings/Expected Contributions - This paper contributes to the existing body of knowledge and guiding related stakeholder to develop suitable strategies for encouraging the adoption of IoT among agrofood’s MSMEs. Research limitations - The research focus in Malaysia and agrofood subsector only. Originality/value - There is huge gap in term of reliable and timely information for decision making processes. However, related studies on factors influencing IoT adoption among agrofood’s MSMEs are minimal. Previous study on IoT in farming mostly focuses on technical implementation of IoT in farming. Furthermore, very few studies focus on the organization level and attitude of the leaders in farming organization.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Internet of things (IoT), IoT system adoption, micro small and medium enterprises (MSMEs), agrofood industry.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management > HD62.2-62.8 Management of special enterprises
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 15 Aug 2022 00:26
Last Modified: 19 Aug 2022 08:04


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