Mediators Intervene E-Wallet Payment Usage Among Street Food Hawkers


Ho, Sai Eng and Lee, Yvonne Lean Ee and Lai, Ming Ming (2022) Mediators Intervene E-Wallet Payment Usage Among Street Food Hawkers. In: Postgraduate Social Science Colloquium 2022, 1 - 2 June 2022, Online.

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Background - People's lifestyles have altered due to technological innovation and revolution without their notice. A significant level of technological knowledge is linked to enterprise to meet society's rapidly changingdemands. The accessibility and the use ofthe internet and smartphone have increased dramatically in Malaysia. The rising mobile proliferation, internet coverage, and numerous state government efforts to encourage microenterprise spursthegrowth of digital payment onPenang Island. Demonetization objective with the hope to establish a cashless society brought up the considerable effects on e-wallet payment toward the digital transaction. The ubiquitous usage of digital technology, online food delivery, and digital strategy gaining popularity to surging trend concurrently with e-wallet usage prevalent in Malaysia during pandemics particularly. Purpose - The main purpose of this study isto examine the mediators that influence the e-wallet payment by street food hawkers. Mediators ofonline food delivery and digitalstrategymediate the relationship between intention to use and actual usage of e-wallet payment. Design/methodology/approach-ThisresearchusedaframeworkfromtheextendedUnifiedTheoryof Acceptance andUse of Technology 2(UTAUT2) model.Online food delivery and digitalstrategy are added asamediatorbetween intention to use and actual use to testthe relationship. Thisstudy’stargeted sample was street food hawkers. Data collection was performed through the way offace-to-face interview survey questionnaires among the street food hawkers. Findings/ExpectedContributions-The findingsshowed that online food delivery mediatesintention to use and actual use of e-wallet payment. The digital strategy showed less mediation effect between intention touse and actual use of e-wallet payment among street food hawkers. Researchlimitations - Thisstudy was conducted inPenang thatfocuses onstreetfood hawkers one- wallet usage. The study hardly reflects the overall result of street food hawkers in Malaysia. Therefore, the resultshould be collectedstatebystatethroughout Malaysia amongstreetfoodhawkers. Originality/value - Thisstudy intendsto deliver an understanding of the online food delivery and digital strategy and whether intervene in the relationship between intention to use and actual usage of e-wallet payment. This study is needed because it can help to retain Penang’s status as a famous food destination. It can determine the strategies to be followed for the street food hawker in the digital age.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: E-wallet, Online food delivery, digital strategy, Street food hawkers, Technology, Unified Theory of Acceptance and Use of Technology 2 (UTAUT2)
Subjects: H Social Sciences > HG Finance > HG1710 Electronic Funds Transfers
Divisions: Faculty of Management (FOM)
Depositing User: Ms Suzilawati Abu Samah
Date Deposited: 12 Aug 2022 06:16
Last Modified: 07 Sep 2022 05:45


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